Q4 2023 Consumer Finance App Trends on iOS in Europe

As the year 2023 came to a close, the consumer finance app market on iOS in Europe showed varied performance among the top players. Data provided by Sensor Tower gives us a glimpse into the download trends and active user metrics for these financial tools.

Ziraat Mobil, despite not generating revenue, maintained a strong user base with weekly active users (WAUs) starting at 3.2M and peaking at 3.4M in late November. Downloads saw a dip mid-quarter but experienced a spike to over 100K in November, before settling around 45K in December.

BoursoBank also reported no revenue but witnessed a fluctuating download count, beginning the quarter at approximately 87K and experiencing a sharp decline, followed by a rise to 73K in early December. WAUs remained relatively stable with a slight uptick, ending the quarter at just over 760K.

Splitwise showed a progressive increase in revenue, ending the quarter on a high note with $9.3K in the last week of December. The app's downloads followed a declining trend, starting at 64K and dropping to around 30K by mid-December, before a significant jump to 61K. WAUs decreased over the quarter from 185K to roughly 149K.

Monzo - Mobile Banking had a consistent user base with WAUs starting at 1.66M and reaching a high of 1.73M in late November. Download trends for Monzo were relatively stable, oscillating around the mid-40K range, with a slight increase to 34K by the year's end.

Lastly, Tricount - Split group bills saw its revenue hover around $1K throughout the quarter, peaking at $1.2K in the last week. Downloads for Tricount were variable, with an initial count of 42K, a mid-quarter dip, and then a spike to an impressive 69K in the last week. Active users showed a decline from 144K to 121K before rebounding to over 141K at the quarter's conclusion.

For more detailed insights and data on the performance of consumer finance apps, Sensor Tower remains the go-to resource for app market analysis.